Portfolio

Client: Independent Music Artist
Challenge:

1. Lack of Branding Cohesion: Before working with Anissa, Victoria’s online presence, including her website and social media, lacked a cohesive narrative and professional design that reflected her artistry.
2. Undefined Career Goals: Victoria’s career goals, niche, and audience were not clearly defined, making it difficult to target her music promotion effectively.

  3. Digital Presence: Her website was unorganized and lacked the storytelling needed to engage her audience and present her as a professional artist.

  4.Visibility: As a rising artist, Victoria needed significant exposure and media coverage to elevate her profile.
Solution:

1. Developed a comprehensive branding strategy, including a new visual identity.
2. Launched a targeted social media campaign to increase online presence.
3. Formed strategic partnerships with industry influencers to boost credibility.
4. Implemented a radio campaign on KPIU Radio to reach a broader audience.
5. Executed a digital store campaign on Spotify to enhance the artist’s streaming presence.
6. Conducted a targeted publicity campaign, securing media coverage in key publications and platforms.
7. Launched a Radio charts campaign to strategically position the artist’s music for chart success.
8. Secured press coverage in Pump It Up Magazine and other influential media outlets to amplify the artist’s reach and industry visibility.

Outcome: Through strategic branding efforts, Victoria Renée’s career direction was clearly defined, leading to a 25% boost in music streams, an 18% increase in social media followers, and heightened media visibility, solidifying her as an empowering artist with a strong audience connection.